March 11, 2024

Shoppers raise over $3,045.80 for The Rural Outreach Center.

The East Aurora Co-op Market recently partnered with The Rural Outreach Center for their Round Up at the Register Initiative. From January through February, co-op shoppers had the option to support The Rural Outreach Center (ROC) by rounding up their total purchase. Through the co-op community’s generosity, a grand total of $3,045.80 was raised.

The Rural Outreach Center’s mission is to break the cycle of rural poverty by accompanying people toward self-sufficiency. Counseling, play therapy, care coordination, mentoring, tutoring sessions, and Sarah’s Pantry, a non-food item pantry, are just some of the services and programs offered by The ROC to over 46,000 individuals living in rural poverty in WNY and surrounding areas. By assisting, empowering, and elevating those in need with these programs and resources, ROC’s goal is to break the cycle of generational rural poverty.

Open to Everyone—No Membership Required!

Open Daily: 8am – 8pm